The Werewolf aesthetic is the aesthetic related to the mythology, symbols, and understandings about werewolves. The character trope is an expression of wildness, transformation, unrestrained bloodlust, and inner turmoil sometimes with horror or unnerving elements.

Visually, the aesthetic revolves around the imagery that is associated with this genre of horror. The setting is commonly in a forest, due to it being a wolf's natural habitat, but also involves schlocky B-movie aesthetics. Some images depict castles, Victorian-era homes, and overall dark environments, while others depict thick forests or marshes.

The most common elements seen in Werewolf-themed aesthetics include:

The goal of werewolf fashion is not to look fashionable, but to be as comfortable and functional as possible.